Jonathan also finds Twinmotion Cloud to be an incredibly valuable tool for making his projects come alive. “What I like about it is that you can have a bit of fun with the client. If it’s near Christmas, you can make it snow and they love that, it helps you to build a rapport,” says Jonathan. “I call it PowerPoint on steroids!”
“Twinmotion Cloud is the best way for a client to really understand ‘what is where’ in the project,” says Paweł.” When you run a video animation, there are always cuts between sequences so even when you show every single room of the apartment the client might still not fully understand the layout. With Twinmotion Cloud, the client is actively ‘walking’ around and understands the space much better.”
Increasingly, Pawełl’s clients are realizing the potential of these real-time presentations in comparison to still images when shown what they can do. As a result, he is confident that more of his clients will start to request Twinmotion Cloud presentations for their projects as standard going forward.
The practice focuses predominantly on renovations for private clients. The ability to add details such as light and textures makes it easier for clients to get a feel for how the renovations will affect the space early on in the conceptual design phase, making the process much smoother.
“We're always striving to offer the best we can for our clients, to make sure that their understanding of their space is as clear as possible,” says Adam Laskey, Director at Marraum.
The VR approach is now standard at Marraum, and is already helping the company to win and retain clients. One such client commissioned Marraum for a renovation several years ago, which involved adjusting a coastal property to look towards the sea. After the property was successfully sold, the client went back to Marraum to design their dream home, a contemporary house with an unusual A-frame design. “One of the reasons they have returned to us is because of the VR experience that they previously had,” says Adam.
It’s clear that VR is helping Marraum to take the next step in architecture, not only helping clients to visualize the work, but also streamlining the conceptual design process and ensuring customer satisfaction. “It's about securing our client’s investment,” says Adam. “It's making sure that they understand what they are saying yes to. As a practice, we offer everything that's available, and commercially viable, to allow our clients to have that experience. When we're looking at it compared to what is standard, which is still 2D drawings, why would anyone spend their life savings on anything less?”
These are just a few examples of how forward-thinking leaders in the architecture world are using the latest technologies to transform the design review process. From real-time technology and Pixel Streaming to VR, these new innovations are helping architects to iterate faster, enhance their designs, and boost customer satisfaction, helping them to win and retain clients.