The Fashion Innovation Agency explores the potential of Twinmotion for fashion
The Fashion Innovation Agency recently teamed up with fashion designer Taskin Goec on a special project that explores the opportunities Twinmotion provides for the fashion and retail industries.
The result is an innovative workflow that enables fashion designers to showcase their designs in a real-time environment, swapping garment colors and textures at the touch of a button. Check out the video below to find out more.
The result is an innovative workflow that enables fashion designers to showcase their designs in a real-time environment, swapping garment colors and textures at the touch of a button. Check out the video below to find out more.
Visualizing fashion in real time with Twinmotion
The objective of this project was to demonstrate how Twinmotion can be used by a wide variety of fashion and retail brands that work within both the physical and digital realms.
The team imported 3D scans of physical garments that had been created by Goec into Twinmotion, along with CG garments that had been designed in CLO 3D.
“By bringing those digital assets into Twinmotion from CLO 3D, you can visualize them at a really high level of photorealism and really get a sense of how that garment looks and behaves within that environment,” says Moin Roberts-Islam, who was Technology & Innovation Manager at the Fashion Innovation Agency during this project.
Roberts-Islam adds that Twinmotion’s simple and intuitive interface makes it a great fit for fashion teams that want to start exploring the creative possibilities afforded by real-time 3D software—but who may not have the technical knowhow required to get up and running quickly with a tool like Unreal Engine.
“You get all the same functionality, all that level of detail, all of the possibilities of Unreal Engine, but with a much simpler user interface,” he explains.
As the fashion designer on the project, Goec saw firsthand how Twinmotion can help improve the process of telling the story of clothing designs.
“Twinmotion allows me to focus more on the garments—the fashion itself—because it's such an interactive, intuitive tool,” he says. “There are a lot of easy workflows that allow you to create an atmosphere and an environment quickly using assets and libraries, rather than creating everything from scratch.”
Costas Kanzantzis, Lead Creative Technologist at the Fashion Innovation Agency, agrees, and points to exciting potential uses of the fashion configurator beyond visualizing garment variations in different environments.
“It could be very valuable for brands that want to create a look book,” he says. “It allows them to iterate different shots of their project and save them into configurators, so at the end of it they can render the entire look book conveniently.”
Twinmotion is being adopted across the retail and fashion and apparel industry thanks to its accessibility and the fact that it can scale the use of 3D across whole companies.
If you’re a fashion or product designer looking to visualize your designs and quickly develop immersive storytelling experiences, check out the Visualize Design Assets with Twinmotion tutorial.
It explores how to use Twinmotion’s templates, apply materials, and transfer assets from one project to another.
Images by the Fashion Innovation Agency. Garments featured by Taskin Goec